Case Study - How IslamicFashion.us Increased Its Conversion Rate by 25% Using AI-Powered Recommendations

Overview

IslamicFashion.us is an online marketplace that sells a variety of products, such as electronics, clothing, books, and home appliances. IslamicFashion.us has over 10 million customers and 1 million products in its catalog. However, IslamicFashion.us faced a problem: its conversion rate was low compared to its competitors. Conversion rate is the percentage of visitors who make a purchase on the website. IslamicFashion.us’s conversion rate was only 2%, while the industry average was 3%.

IslamicFashion.us wanted to increase its conversion rate by providing more personalized and relevant product recommendations to its customers. However, it was difficult to manually create and update product recommendations for such a large and diverse catalog and customer base. IslamicFashion.us needed a solution that could automatically generate and optimize product recommendations based on customer behavior, preferences, and feedback.

IslamicFashion.us decided to use AI-powered recommendations from Zaman Consultancy Limited, a leading provider of artificial intelligence solutions for e-commerce. Their solution uses machine learning algorithms to analyze customer data, such as browsing history, purchase history, ratings, reviews, and feedback. Based on this data, the AI solution creates personalized and dynamic product recommendations for each customer. These recommendations are displayed on various pages of the website, such as the home page, product page, cart page, and checkout page.

What we did

Zaman Consultancy Limited's AI solution also provides analytics and insights on the performance of the product recommendations. IslamicFashion.us can monitor and measure the impact of the product recommendations on key metrics, such as conversion rate, average order value, revenue per visitor, and customer satisfaction.

By using AI-powered recommendations from Zaman Consultancy Limited, IslamicFashion.us achieved the following results:

The conversion rate increased by 25%, from 2% to 2.5%. The average order value increased by 15%, from £50 to £57.5. The revenue per visitor increased by 42%, from £1 to £1.42. The customer satisfaction score increased by 10%, from 80% to 88%. IslamicFashion.us was very pleased with the results of using AI-powered recommendations from ABC.ai. IslamicFashion.us’s CEO said: “Zaman Consultancy Limited solution has helped us to create a more engaging and personalized shopping experience for our customers. We have seen a significant improvement in our conversion rate and other key metrics. We are very happy with the partnership with ABC.ai and look forward to exploring more ways to use AI to grow our business.”